Pricing your home correctly from the start can mean the difference between a quick, competitive sale and months of frustration. In today’s dynamic real estate market, where interest rates, inventory, and buyer demand are constantly shifting, setting the right price is more critical than ever.
“The market is affected by supply and demand,” Lindsey Harn said in a recent interview with Sunset Magazine. “Some folks thought the market would pick up in April, so prices appreciated and increased, when in reality, homes that were priced fairly or slightly under fair market value performed best.”
It’s a common misconception that listing high leaves room for negotiation. In reality, overpriced homes tend to sit on the market longer, drawing less interest and often requiring price reductions. When buyers see a home lingering without activity, they may assume something is wrong — even if it’s just the price.
On the other hand, pricing at or just below market value can generate multiple offers and even spark bidding wars. This strategy creates a sense of urgency and competition among buyers, helping sellers achieve the best possible outcome.
Understanding your local market is essential. If inventory is low and demand is strong, homes may sell quickly and above asking price — but that doesn’t mean you should inflate your price. Letting data and trends guide your pricing decision ensures your home is positioned competitively.
Working with a knowledgeable real estate professional can also help. Agents use comparative market analysis (CMA) to evaluate similar properties that have recently sold, are currently on the market, or didn’t sell at all. These insights are critical in determining an accurate and compelling list price.
Remember: the goal is to get the most value from your sale, and that often starts with an honest assessment of what buyers are willing to pay — not just what you hope to earn. Fair pricing attracts qualified buyers, shortens time on market, and helps ensure a smoother closing process.
In a fluctuating market, it’s not just about selling — it’s about selling smart. Accurate pricing puts you in the best position to do just that.
Thinking about buying or selling? Let the Lindsey Harn Group guide you with expert insight and personalized strategy tailored to today’s market.